Building market intelligence in an organization is challenging due to factors such as the complexity and quality of data, rapidly changing markets, resource constraints, technology hurdles, and talent shortages.
Many organizations harness Strategic Market Intelligence to navigate the dynamic market landscape. Especially for fast-changing industries like AgriFood, Energy, Materials, Manufacturing and Retail, it's crucial to make well-informed decisions for 2024.
In today's rapidly evolving business landscape, companies face a host of challenges, from staying competitive to adapting to changing consumer preferences. One often overlooked challenge that can significantly impact a business's success is Market Myopia.