Understanding Market Myopia
Market Myopia is a phenomenon that has been known for a long time, and its relevance persists to this day. In essence, Market Myopia is comparable with the more common term “Myopia” which gives a blurred view to people who suffer from it.
Can you imagine that Market Myopia gives a narrow and short-sighted focus on the immediate needs of a company's products or services? Often at the expense of a broader understanding of the market and its evolving dynamics. It's like a blurred view that limits your peripheral vision, preventing you from seeing the bigger picture.