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22.07.2021

Accurate Market Insights are High on the Strategic Agenda

The world is changing faster than ever. Technological innovations are accelerating the digital transformation, the implementation of sustainable solutions and new ways of working together. Innovation, accurate market insights and understanding the scenarios of the future are therefore high on the strategic agenda of many companies.

THE IMPORTANCE OF MARKET INSIGHT

The world is changing faster than ever. Technological innovations are accelerating digital transformation, the implementation of sustainable solutions and new ways of working together. Innovation, accurate market insights and insight into the scenarios of the future are therefore high on the strategic agenda of many companies.

The Ghent Startup DataScouts provides a self-service Market & Competitive Intelligence platform. DataScouts makes it possible for companies to quickly and efficiently get a complete picture of relevant players, relationships and market trends within a business ecosystem. Accurate market insights are crucial to develop strategic agility and build plausible scenarios of the future. 

Colruyt Group has been using DataScouts for some time now. Even more: given the strategic importance of reliable market insights for good decision-making, Colruyt Group has decided to invest in the further growth of the DataScouts Market & Competitive Intelligence platform.

RELIABLE INSIGHTS CONTRIBUTE TO GOOD DECISION MAKING

Data-driven market research and business analysis have increased in importance in recent years. Since the needs of the customer, and the world in general, are evolving faster and faster, it is important that a company is able to respond to these evolutions more quickly. Reliable data and insights contribute to good decision making and ensure that a company invests in the right things, for instance automating business processes, making your value chain more sustainable or engage in strategic collaborations with complementary partners. 

At We Connect Data we want to know the full picture, understand how a market evolves and how a company can take benefit of the dynamics of the market to claim a unique position. We developed DataScouts to help companies increase their strategic agility. DataScouts takes a digital snapshot of all players and trends in a particular market. It allows to analyse relationships, clusters and trends and discover new business opportunities.

SCENARIO FOR THE FUTURE

Colruyt Group and We Connect Data have found each other as partners in the domain of market watch and ecosystem intelligence. Colruyt Group has been using DataScouts for some time now to systematically map and monitor the business ecosystem around the blue economy in order to identify relevant partnerships and business opportunities. Accurate market insights, gathered among others through DataScouts, help Colruyt Group to further develop the Belgian aquaculture ecosystem and, together with partners, take an active role in the field of research and innovation.

"Our participation in DataScouts fits with our ambition to become even stronger in the analysis, interpretation and application of data and our capability to make even more conscious decisions as a retailer. We had good experiences through previous collaborations with DataScouts and are happy to help them grow and to support the further development of the DataScouts Market & Competitive Intelligence platform." Jo Willemyns , Marketing Director Colruyt Group
"We believe that ecosystems and digital platforms feed new business models and enable organizations large and small to collaborate and generate value in new ways. We are therefore very pleased with Colruyt Group’s decision to strengthen our collaboration with participation in DataScouts." Ingrid Willems , CEO DataScouts
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