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03.11.2021

How does the Green Deal impact the corporate strategic roadmap?

On 14 July 2021, the European Commission adopted a set of key initiatives to transform sectors like energy, transport and manufacturing to reduce greenhouse gas emissions by at least 55% by 2030. European Commission states that “climate neutrality by 2050 means achieving net-zero greenhouse gas emissions for EU countries (…)" mainly by cutting emissions, investing in green technologies and protecting the natural environment.

Achieving these emission reductions in the next decade is crucial to Europe but has an unprecedented impact on many sectors. As the Commission announced 47 policy actions in the context of the EU Green Deal, corporates must shift their strategies and business models to avoid running behind. It also means that the coming changes will provide new opportunities for markets and corporates.

DataScouts helps companies to take advantage of the transition by mapping the sustainability landscape within each sector, identifying key stakeholders, main trends, and discovering innovative solutions.  

What are the key areas covered by the Green Deal? Which stakeholders and general trends are present in each sector?

Towards sustainable transportation 

The transport sector represents 5% of EU GDP and employs more than 10 million people in Europe. It is a key aspect of international trade and global supply chains. But the transportation has a clear negative impact because of greenhouse gas emissions, pollution, noise, road accidents or traffic congestion. 

To tackle that, the Green Deal aims to reduce greenhouse gas emissions from transport by 90% by 2050. Meanwhile, companies face increasing demand for a greener approach from multiple stakeholders and several solutions have already been put in place to reduce environmental footprint.

Our sustainable transport in logistics article highlights three alternative solutions for a more sustainable supply chain.

Need for cleaner energy

The European Commission intends to raise energy efficiency targets and make them mandatory in order to achieve an overall reduction in primary energy consumption by 2030. The objective is to change mentalities and thus enable a decrease in primary energy consumption to reduce emissions and energy costs for consumers and industries. As a result, the use of clean energy solutions, such as wind turbines and solar panels, throughout sectors becomes crucial.

Circular business models

Building a climate-neutral circular economy, where economic growth is decoupled from natural resource and energy use is a clear Green Deal objective. More than 90% of biodiversity loss and water stress come from resource extraction and processing. Therefore the Commission set up the circular economy action plan, a “strong and coherent product policy framework making sustainable products, services and business models the norm” with the aim to increase and support circular business models. Corporates will shift to these business models where the production, processing and disposal of products create benefits for people, planet and prosperity.

Smart urbanisation

European Commission looks at ways to decarbonise cities and buildings by setting up restrictions and targets. According to BPIE, about 97% of existing building stock require major upgrades to meet 2050 decarbonisation targets. This shows that there is a huge challenge ahead to construct smart and energy-efficient buildings and transform the existing infrastructure.

Stay ahead of your market

Market scans

The market scan is a great tool to obtain a global overview of the landscape you are operating in. It allows determining key stakeholders and trends, as well as pinpointing emerging, innovative solutions. Our DataScouts consultants will be happy to help you to collect and interpret the insights.

Continuous market and competitor monitoring 

DataScouts keeps you up to date with the key changes in your market through regular market monitoring, mapping of changes involving stakeholders and scanning for new, relevant articles and publications. Based on real-time data, you will receive recent insights that can be used to inform your strategic decisions.

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